Tailoring customer experiences with personalization
Styling the right customer journey
A lifestyle fashion brand wanted to connect customers more closely to its expansive product range and core brand values.
Discovering a signature look
Epsilon Accelerate identified numerous personalization opportunities using advanced analytics, testing and optimization capabilities.
Dressing up the data
The brand drove high-quality email leads and collected rich first-party customer data by triggering layered lead generation experiences at value-add moments, reducing cart abandonment at critical moments in the purchase funnel.
Fashioning a strong message
The brand streamlined onsite navigation, maximized brand engagement with videos highlighting the brand's exclusive collections, and used geo-targeted countdown timers to drive urgency during sale periods, increasing website conversion rates.
Results by design
By engaging customers in key moments, the brand drove a 19:1 ROI with 93% more leads, and lifted conversions and average order values by up to 14% among the traffic served with experiences.
We’ve customized and streamlined our customers’ digital experiences, driven more high-quality leads, lifted conversion rates and improved revenue.Digital Business Manager
Build better customer connections with onsite personalization and person-based insights.
Are you ready to break through?
Connecting online and offline drives ROI for women's retailer