A lifestyle fashion brand wanted to connect customers more closely to its expansive product range and core brand values.
Epsilon Accelerate identified numerous personalization opportunities using advanced analytics, testing and optimization capabilities.
The brand drove high-quality email leads and collected rich first-party customer data by triggering layered lead generation experiences at value-add moments, reducing cart abandonment at critical moments in the purchase funnel.
The brand streamlined onsite navigation, maximized brand engagement with videos highlighting the brand's exclusive collections, and used geo-targeted countdown timers to drive urgency during sale periods, increasing website conversion rates.
By engaging customers in key moments, the brand drove a 19:1 ROI with 93% more leads, and lifted conversions and average order values by up to 14% among the traffic served with experiences.
We’ve customized and streamlined our customers’ digital experiences, driven more high-quality leads, lifted conversion rates and improved revenue.Digital Business Manager
