A large, American movie theatre chain wanted to increase new customer acquisition and drive ticket sales in smaller markets with a studio-funded campaign for Spider-Man: Far From Home.
The theater chain cast Epsilon to create unique, tailored advertisements to drive the right customers to the flick.
Using Epsilon’s industry-leading identity solution, the theater chain was able to identify customers in the right markets most likely to purchase tickets.
Then, using Epsilon Dynamic Creative’s machine learning, the right creative iteration of an ad was created depending on the potential customer. Each ad is continually optimized based on real business outcomes.
We continually helped the retailer scale their creative ad features with dynamic theater-level showtimes, theater locations, advance ticket sales and “now playing” messages.
