Increasing personalization & acquisition with dynamic creative

Going after smaller markets to drive ticket sales

A large, American movie theatre chain wanted to increase new customer acquisition and drive ticket sales in smaller markets with a studio-funded campaign for Spider-Man: Far From Home.

Epsilon Dynamic Creative is an end-to-end solution that delivers 1:1 messaging to your most valuable consumers, for a seamless brand experience at every level of personalization.

Learn more about EDC

Increasing personalization & acquisition with dynamic creative

Lights, camera, action

$541:1

incremental ROAS

237K

creative iterations

49.5%

correlated outcomes rate

Going after smaller markets to drive ticket sales

A large, American movie theatre chain wanted to increase new customer acquisition and drive ticket sales in smaller markets with a studio-funded campaign for Spider-Man: Far From Home.

Ads that pop

The theater chain cast Epsilon to create unique, tailored advertisements to drive the right customers to the flick.

CORE ID finds the right moviegoers

Using Epsilon’s industry-leading identity solution, the theater chain was able to identify customers in the right markets most likely to purchase tickets.

Dynamic creative’s “spidey senses”

Then, using Epsilon Dynamic Creative’s machine learning, the right creative iteration of an ad was created depending on the potential customer. Each ad is continually optimized based on real business outcomes.

Encore, encore!

We continually helped the retailer scale their creative ad features with dynamic theater-level showtimes, theater locations, advance ticket sales and “now playing” messages.

Epsilon Dynamic Creative is an end-to-end solution that delivers 1:1 messaging to your most valuable consumers, for a seamless brand experience at every level of personalization.

Learn more about EDC

Are you ready to break through?

Epsilon Dynamic Creative

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