Streamlining a video strategy to drive greater unique reach

A red-hot connected TV and online video strategy

23M

unique individuals reached across CTV and OLV

>10%

overlap between CTV and OLV, proving distinct audiences between channels

98%

CTV video completion rate

With fragmentation comes wasted spend and inefficiencies

Managing multiple video partners was tough for this national QSR brand—they struggled to reduce ad waste and couldn't see the true impact of their video spend. Epsilon helped streamline their digital video programs, boosting efficiency and unique reach across connected TV (CTV) and online video (OLV).

Crafting a unique experience for each guest

Epsilon helped streamline video buys across CTV and OLV to reach highly specific and new audiences for the brandall while managing frequency—ultimately delivering a flawless digital video experience across screens.

Launching a custom video inventory strategy

To expand and reach new and unique audiences, we incorporated contextual targeting to find gamers on gaming content.

Understanding guest preferences

We engaged Epsilon’s unique audience segments—like QSR Enthusiasts, Value Seekers and Frequent Takeout Customers—to maximize reach to the right audience across channels

With Epsilon’s cross-channel programmatic platform, a national QSR brand evolved their digital video strategy to reach more unique individuals and increase efficiency with CTV and OLV.

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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