Results across supplier campaigns powered by Epsilon's adult beverage data network
A leading adult beverage retailer explored a new way to support supplier brands while unlocking incremental value from its shopper data, all within the unique constraints of alcohol marketing. As brands demand more accountable media, the retailer needed a scalable approach to help suppliers reach qualified audiences with media.
By licensing its first-party shopper data to Epsilon's national adult beverage data network, the retailer established a new revenue stream while enabling privacy-safe use of its data.
Through Epsilon’s adult beverage data network, this retailer’s suppliers were able to activate campaigns across digital channels to reach verified alcohol shoppers, helping drive traffic to the retailer and purchases at the shelf.
Closed-loop reporting tied media exposure to sales outcomes, giving brands clearer visibility into performance and enabling the retailer to play a more strategic role in supplier marketing planning.
Across 18 digital campaigns, participating brands exceeded projects sales outcomes, generating more than $412,000 in attributable sales, compared to an initial projection of $174,000.