Franchise pizza giant drives sales with Addressable TV
Creating consistent audiences
A national pizza chain sought to transition all their media channels to audience-based buys. Here's how Epsilon helped the brand find the right people.
Transactional data is key
To create a consistent audience across channels, Epsilon tapped into our robust transactional data to translate 8 client-defined target consumer profiles into corresponding, targetable audience segments for Addressable TV campaigns. We grouped consumers based on the frequency of pizza and pasta purchases in the last 24 months, across 50+ competitive brands—not just the client’s.
Actionable insights
During the campaign, our unique measurement solution gave the pizza giant a clear look into audience-level performance and metrics for continued campaign optimization. Our client landed a larger share of wallet, while consolidating their consumer profiles into actionable, relevant and efficient audiences they could leverage across their media mix.
The accurate audience segments, as well as closed-loop measurement and insights have resulted in continuation of this campaign quarter after quarter.
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Increasing efficiency & revenue through data-driven models