A national pizza chain sought to transition all their media channels to audience-based buys. Here's how Epsilon helped the brand find the right people.
To create a consistent audience across channels, Epsilon tapped into our robust transactional data to translate 8 client-defined target consumer profiles into corresponding, targetable audience segments for Addressable TV campaigns. We grouped consumers based on the frequency of pizza and pasta purchases in the last 24 months, across 50+ competitive brands—not just the client’s.
During the campaign, our unique measurement solution gave the pizza giant a clear look into audience-level performance and metrics for continued campaign optimization. Our client landed a larger share of wallet, while consolidating their consumer profiles into actionable, relevant and efficient audiences they could leverage across their media mix.
