A large, national retailer wanted to build brand loyalty specifically during the holiday shopping season. A key objective was to increase customer lifetime value (LTV) for previous buyers (last 0-2 years) and/or site interactors (last 8-90 days). The retailer enlisted Epsilon to find a unique solution to entice people to convert.
During the holidays, the perfect gift idea is priceless. This retailer used dynamic creative to tailor ads to the unique individual, giving customers relevant recommendations that drove conversions.
The first step was to identify recent shoppers and site users. Our CORE ID, backed by 200M+ consumer profiles, helped the retailer pinpoint which customers had the most potential to convert.
Using Epsilon Dynamic Creative’s machine learning, an iteration of an ad was created depending on the potential customer. Each ad is continually optimized based on real business outcomes.
We helped the retailer scale their creative ad features with dynamic branding headlines and subheads, nearest store location, product image and price—resulting in 25 million unique creative iterations.
