A non-for-profit educational travel organization—who previously ran connected TV (CTV) campaigns with a competitor vendor—wanted to test Epsilon’s ability to extend their first-party data to CTV. By replicating the competitor’s campaign set up, the organization found Epsilon CTV exceeded performance benchmarks and doubled down on investment.
When running Epsilon CTV, the non-for-profit saw Epsilon's identity resolution solution, COREid, could reach high-value prospects in the right moment across channels, which resulted in Epsilon exceeding the performance standards set by the competitor.
Using a modeled audience built from current customers, while also suppressing past buyers, Epsilon helped expand reach to their most valuable prospects through CTV.
In the end, Epsilon went above and beyond the competitor’s offering by providing individual-level impression and conversion feeds, allowing the organization to audit who they reached—and if they were truly new-to-file. The result was a successful campaign and a 450% increase in their CTV investment with Epsilon.
