Reaching new prospects and performance goals with CTV

A ticket to real results

A non-for-profit educational travel organization—who previously ran connected TV (CTV) campaigns with a competitor vendor—wanted to test Epsilon’s ability to extend their first-party data to CTV. By replicating the competitor’s campaign set up, the organization found Epsilon CTV exceeded performance benchmarks and doubled down on investment.

Smiling woman using phone in airport with luggage.

Reaching new prospects and performance goals with CTV

Thrilling impact from CTV

13%

lower CPA compared to competitor benchmark

1.2K

newly acquired customers from CTV and retargeting efforts

450%

increase in Epsilon CTV investment as a result from this campaign’s success over the competition

A ticket to real results

The COREid difference

When running Epsilon CTV, the non-for-profit saw Epsilon's identity resolution solution, COREid, could reach high-value prospects in the right moment across channels, which resulted in Epsilon exceeding the performance standards set by the competitor.

Person typing on a laptop displaying a travel website with beach destinations.

Searching for the right audience

Using a modeled audience built from current customers, while also suppressing past buyers, Epsilon helped expand reach to their most valuable prospects through CTV.

Smiling woman and child with red heart sunglasses on a boat, looking at the ocean and distant mountains.

Individual-level reporting

In the end, Epsilon went above and beyond the competitor’s offering by providing individual-level impression and conversion feeds, allowing the organization to audit who they reached—and if they were truly new-to-file. The result was a successful campaign and a 450% increase in their CTV investment with Epsilon.

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

Connected TV

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