An over-the-counter pharmaceutical brand was using broad targeting that lacked audience understanding and deep consumer insights, leading to poor measurement and attribution.
The OTC brand used health condition survey data modeled within Epsilon Clean Room to create stronger addressable audiences.
With Epsilon Clean Room, the brand enriched pseudonymized customer data to create stronger audiences that performed better against native ones.
By shifting the focus from general reach to things like purchase intent and view through rate, the brand could measure true engagement directly tied to their creative and messaging campaigns.
Not only did they increase brand recall and video completion rates, they also managed to increase their global growth targets by 150%.
