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Building deeper audiences using a clean room

Curing vague audience segmentation

60

increase in brand recall compared to control group using native targeting

3

return on ad spend

150

increase in global growth targets

A bitter pill to swallow

An over-the-counter pharmaceutical brand was using broad targeting that lacked audience understanding and deep consumer insights, leading to poor measurement and attribution.

Diagnosing an audience problem

The OTC brand used health condition survey data modeled within Epsilon Clean Room to create stronger addressable audiences.

Boosting better insights

With Epsilon Clean Room, the brand enriched pseudonymized customer data to create stronger audiences that performed better against native ones.

A heavy dose of purchase intent

By shifting the focus from general reach to things like purchase intent and view through rate, the brand could measure true engagement directly tied to their creative and messaging campaigns.

Healthy results

Not only did they increase brand recall and video completion rates, they also managed to increase their global growth targets by 150%.

Discover valuable in-market buyers and reach them with messages aligned to their true interests, across paid and owned channels.

Are you ready to break through?

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