A personal care brand wanted to build a stronger direct-to-consumer sales strategy that targeted both new customers and existing loyalists.
Epsilon Accelerate identified numerous personalization opportunities using advanced analytics, testing and optimization capabilities.
The brand increased conversion rates with visitors from Facebook and Instagram using personalized messages and used social proof messaging optimized to the product page and number of page views.
They maximized sales with returning shoppers based on previous behaviors to encourage them to complete their purchase, continue to shop where they left off or direct them to sale items. And they accelerated loyalty program signups by targeting returning purchasers with breakthrough creative.
Using tailored messaging designed to drive conversions at critical moments in the customer journey, the brand drove a 48% uplift with their social proof strategy, 55% uplift with their sticky cart strategy, and 19% conversion rate increase for loyalty program purchasers.
[Epsilon Accelerate] provides the expertise to astutely understand our customer journey. Our account team’s proactive and systematic approach to data and testing results in new and reliable ways to increase leads and conversions, and optimize for a better website experience.Director of Marketing
