Expanding social campaign reach across programmatic channels
Bubbling up excitement
A national soda brand needed to generate massive buzz for their new flavor launch. They wanted to expand upon their existing social media content and influencer campaigns to uniquely reach key target audiences like healthy lifestylers, organic food buyers and fitness enthusiasts.
A sparkling new strategy
Epsilon Digital gave a new flavor to the soda brand’s existing social content by turning it into programmatic ads to serve across the open web.
Leveraging social content for online video channels
The brand worked with Epsilon Digital to transform their social content directly into programmatic ads, which expanded the reach of the launch campaign beyond social platforms alone.
Uniquely reaching the right soda buyers
The strategy enabled them to reach their target audiences wherever they were browsing—not just on social media.
Transforming social content to programmatic ads gave this popular soda brand the ability to connect with enthusiasts across the internet, driving more views, engagement and a successful product launch.
Are you ready to break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Transforming connections to inspire more cheers