Precision journeys that drove fashion growth
Making fashion growth a smart fit
A fast-growing fashion brand wanted to improve shopping experiences through advanced onsite personalization to achieve major gains in lead generation and conversion rates.
A tailored approach to every touchpoint
Epsilon Accelerate identified numerous personalization opportunities using features that targeted different stages of the customer journey.
Snip, style, signup
The brand drove high-quality email and SMS signup volume using layered lead capture experiences that adapt to the customer journey and personalize incentivizes based on traffic source.
Dressing up cart recovery
They reduced cart abandonment and lifted AOVs with dynamic exit intent messages, reminding customers of how close they are to triggering the free delivery threshold.
Designed to deliver
Delivering tailor-made experiences helped the brand achieve a 44:1 ROI, increasing lead generation by 33%, improving lead-to-customer conversions by 30%, and lifting conversion rates between 6% and 34% with users that were served the experiences.
I view Epsilon Accelerate as a data analytics company as much as a lead generation and personalization platform. It sets them apart.Marketing & Ecommerce Executive
Build better customer connections with onsite personalization and person-based insights.
Are you ready to break through?
Connecting online and offline drives ROI for women's retailer