National quick serve restaurant finds more guests with Customer+

The challenge

A national QSR chain's loyalty program was only capturing a small percent of their customer base, making it difficult to activate effective media campaigns.

Using Customer+, the QSR was able to fill the gaps in their first-party data to find orders and guests previously unrecognizable.

National quick serve restaurant finds more guests with Customer+

A combo of results

With Epsilon Digital's Customer+, a leading fast food restaurant was able to fill in the gaps of their first-party data to find new guests.

51M

non-loyalty members uncovered

419M

additional customer transactions uncovered

1225%

increase in number of reachable guests using Customer+

The challenge

A national QSR chain's loyalty program was only capturing a small percent of their customer base, making it difficult to activate effective media campaigns.

Customer+ uncovers the missing ingredients

The fast food chain used Epsilon Digital's Customer+ to uncover additional unauthenticated loyalty members (we like to call them Lazy Loyalists) as well as non-loyalty customers that weren't found in their first-party data, which expanded their reach and ability to connect with guests.

Using Customer+, the QSR was able to fill the gaps in their first-party data to find orders and guests previously unrecognizable.

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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