With Epsilon Digital's Customer+, a leading fast food restaurant was able to fill in the gaps of their first-party data to find new guests.
A national QSR chain's loyalty program was only capturing a small percent of their customer base, making it difficult to activate effective media campaigns.
The fast food chain used Epsilon Digital's Customer+ to uncover additional unauthenticated loyalty members (we like to call them Lazy Loyalists) as well as non-loyalty customers that weren't found in their first-party data, which expanded their reach and ability to connect with guests.
Using Customer+, the QSR was able to fill the gaps in their first-party data to find orders and guests previously unrecognizable.
