A large QSR chain wanted to expand their audience reach and boost impact with their marketing spend. Epsilon built a customized connected TV (CTV) strategy for the chain, delivering tasty results.
The QSR chain wanted to reach more of their relevant, qualified audiences with personalized messaging—but first needed to increase efficiency and activate new guests that had not yet engaged with their brand. Epsilon's programmatic solution helped them deliver optimal performances across multiple publishers.
Using Epsilon's identity resolution solution, COREid, and deep audience knowledge, the brand was able to build and serve personalized campaigns aligned with their multicultural strategy.
The QSR was able to maximize reach to new audiences while increasing ROI by excluding their existing website visitors in real time. This resulted in reaching 7.8 million new customers through CTV with a 96% video completion rate.
