Serving up successful grand openings and revenue
Rolling out the red carpet
A national sandwich chain needed an efficient and effective way to support new openings and drive sales for existing restaurants, while incorporating both corporate and franchisee budgets across 400 locations.
A campaign for every taste
Using Epsilon Digital, the chain deployed personalized, local marketing at scale.
Finding the right flavor
The chain deployed a local marketing strategy that used Epsilon's proprietary transactional dataset to develop ads for guests across display and connected TV (CTV).
A taste of success
The campaign fueled a successful grand opening program, drove repeat purchases across stores and brought in $1.2 million in revenue from messaged converters in 2023 alone.
A great spread
Not only did the chain increase revenue, it also bolstered customer loyalty. The chain increased loyalty signups by 11%, and 60% of messaged converters made a repeat purchase.
Deliver personalized marketing at scale across channels.
Are you ready to drive personalized marketing at scale?
Connecting online and offline drives ROI for women's retailer