Unique, personalized messaging drove incremental traffic and revenue, online and in-store
80%
match rate over 90 days$6:1
incremental return on ad spend9%
incremental revenue lift
Staples sums up its customer experience in one phrase: “make more happen.” And that’s exactly what they needed to do with their digital marketing. Epsilon helped them move away from a fragmented approach, and our highly accurate online and offline data helped them speak to consumers as individuals, leading to increased revenue.
We built an approach more organized than your office desk. By moving them away from separate DMP, DSP and data-onboarding vendors, we delivered a streamlined view into their performance results and revenue reports — arming them with the tools for future success. By reaching Staples’ active customers with unique, personalized messaging, we drove incremental traffic and revenue both online and in-store.
What do we bring? A deep understanding of each customer, helping them cross-sell into some of their key growth and sales-driving categories.
It’s personal — at least it should be. With our industry-leading, highly accurate data, we speak to consumers as individuals, personalizing messages across all their devices.
"[Epsilon]’s solution was just what we needed to connect and stay connected with our customers and make the most out of our relationships with them."Jay Poropatich, Sr. Director of Digital Marketing at Staples
