Personalized messaging drives revenue

Making more happen with a unified digital marketing strategy

Staples sums up its customer experience in one phrase: “make more happen.” And that’s exactly what they needed to do with their digital marketing. Epsilon helped them move away from a fragmented approach, and our highly accurate online and offline data helped them speak to consumers as individuals, leading to increased revenue.

"[Epsilon]’s solution was just what we needed to connect and stay connected with our customers and make the most out of our relationships with them."

Jay Poropatich, Sr. Director of Digital Marketing at Staples

Personalized messaging drives revenue

Unique, personalized messaging drove incremental traffic and revenue, online and in-store

80%

match rate over 90 days

$6:1

incremental return on ad spend

incremental revenue lift

Making more happen with a unified digital marketing strategy

Connecting digital platforms to drive stronger results

We built an approach more organized than your office desk. By moving them away from separate DMP, DSP and data-onboarding vendors, we delivered a streamlined view into their performance results and revenue reports — arming them with the tools for future success. By reaching Staples’ active customers with unique, personalized messaging, we drove incremental traffic and revenue both online and in-store.

Epsilon Digital

What do we bring? A deep understanding of each customer, helping them cross-sell into some of their key growth and sales-driving categories.

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Data

It’s personal — at least it should be. With our industry-leading, highly accurate data, we speak to consumers as individuals, personalizing messages across all their devices.

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"[Epsilon]’s solution was just what we needed to connect and stay connected with our customers and make the most out of our relationships with them."

Jay Poropatich, Sr. Director of Digital Marketing at Staples

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

Data

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Creating customer joy with personalized experiences