Driving return trips and revenue by reengaging lapsed guests
Spicing up messaging to reengage guests
Taking a bite out of attrition
A fast casual taco chain wanted to focus on past guests who hadn't purchased from them in the last 2 to 24 months. With Epsilon Digital, they reached 517,000 individuals with personalized messages encouraging them to return.
Hungry for more
Reactivating these valuable guests not only resulted in an increase in the number of trips per lapsed guest, but also an increase in the average revenue per lapsed guest.
Sweet success
Epsilon messaged guests came back more often in four months than the taco chain's average customer came in one year. Those return guests drove $1.4 million in revenue in just one quarter.
Epsilon Digital helps brands deepen relationships with a lifetime of meaningful conversations across all customers’ devices—powered by unprecedented knowledge of who they are, what they buy and how they buy.
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
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