The right ingredients to bring back customers
40%
increase in average number of trips per lapsed customer42%
increase in average revenue per lapsed guest$1.4M
in revenue driven from lapsed guests in Q1
A fast casual taco chain wanted to focus on past guests who hadn't purchased from them in the last 2 to 24 months. With Epsilon Digital, they reached 517,000 individuals with personalized messages encouraging them to return.
Reactivating these valuable guests not only resulted in an increase in the number of trips per lapsed guest, but also an increase in the average revenue per lapsed guest.
Epsilon messaged guests came back more often in four months than the taco chain's average customer came in one year. Those return guests drove $1.4 million in revenue in just one quarter.
Epsilon Digital helps brands deepen relationships with a lifetime of meaningful conversations across all customers’ devices—powered by unprecedented knowledge of who they are, what they buy and how they buy.
