A fast casual taco chain wanted to focus on past guests who hadn't purchased from them in the last 2 to 24 months. With Epsilon Digital, they reached 517,000 individuals with personalized messages encouraging them to return.
Reactivating these valuable guests not only resulted in an increase in the number of trips per lapsed guest, but also an increase in the average revenue per lapsed guest.
Epsilon messaged guests came back more often in four months than the taco chain's average customer came in one year. Those return guests drove $1.4 million in revenue in just one quarter.
