Harnessing the power of loyalty program data
Growing stronger relationships
As part of their customer-centric philosophy, leading U.S. rural lifestyle retailer Tractor Supply Company wanted to ensure their Neighbor's Club loyalty program catered to their customers' needs and wants.
Digging into the data
Their Neighbor's Club loyalty program had a plethora of customer data and insights. With Epsilon as a partner, they were able to understand the customer journey both individually and in aggregate.
Planting the right rewards
By coupling quantitative customer data with qualitative feedback, including from in-store shoppers, they identified opportunities to enhance loyalty offerings.
Leveraging the listening loop
With richer insights about their customers, they made key adjustments in making Neighbor's Club a loyalty program that served all their customers, including adjusting their tier and rewards thresholds and offering top-tier status to military service members, veterans, and first responders.
“Epsilon challenges us and helps us peek around the corner about what’s coming. We’ve invested in each other, and that has enriched both of our businesses.”
Neil Tenzer, VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company
Transform your customer experience with Epsilon Loyalty
Epsilon Loyalty gives brands like Tractor Supply Company insights into their customers to develop flexible, customizable and personalized loyalty programs.
Creating customer joy with personalized experiences
