Harnessing the power of loyalty program data

Harvesting the fruits of positive customer experience

37M+

total Neighbor's Club members

$11B+

in supported sales

75%+

loyalty program retention rate

Growing stronger relationships

As part of their customer-centric philosophy, leading U.S. rural lifestyle retailer Tractor Supply Company wanted to ensure their Neighbor's Club loyalty program catered to their customers' needs and wants.

Digging into the data

Their Neighbor's Club loyalty program had a plethora of customer data and insights. With Epsilon as a partner, they were able to understand the customer journey both individually and in aggregate.

Planting the right rewards

By coupling quantitative customer data with qualitative feedback, including from in-store shoppers, they identified opportunities to enhance loyalty offerings.

Leveraging the listening loop

With richer insights about their customers, they made key adjustments in making Neighbor's Club a loyalty program that served all their customers, including adjusting their tier and rewards thresholds and offering top-tier status to military service members, veterans, and first responders.

“Epsilon challenges us and helps us peek around the corner about what’s coming. We’ve invested in each other, and that has enriched both of our businesses.”

Neil Tenzer, VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company

Transform your customer experience with Epsilon Loyalty

Epsilon Loyalty gives brands like Tractor Supply Company insights into their customers to develop flexible, customizable and personalized loyalty programs.

Loyalty

Next pick for you: Ulta Beauty

Creating customer joy with personalized experiences

Harnessing the power of loyalty program data

Harvesting the fruits of positive customer experience

37M+

total Neighbor's Club members

$11B+

in supported sales

75%+

loyalty program retention rate

Growing stronger relationships

Digging into the data

Their Neighbor's Club loyalty program had a plethora of customer data and insights. With Epsilon as a partner, they were able to understand the customer journey both individually and in aggregate.

Planting the right rewards

By coupling quantitative customer data with qualitative feedback, including from in-store shoppers, they identified opportunities to enhance loyalty offerings.

Leveraging the listening loop

“Epsilon challenges us and helps us peek around the corner about what’s coming. We’ve invested in each other, and that has enriched both of our businesses.”

Neil Tenzer, VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company

Transform your customer experience with Epsilon Loyalty

Epsilon Loyalty gives brands like Tractor Supply Company insights into their customers to develop flexible, customizable and personalized loyalty programs.

Loyalty

Next pick for you: Ulta Beauty

Creating customer joy with personalized experiences