Monetizing inventory with Epsilon’s PubLink

Enhancing relevancy and revenue for Trusted Media Brands

125

lift in revenue on non-ID publisher inventory

Value-driven audience focus

Faced with market challenges, Trusted Media Brands (TMB) partnered with Epsilon to better monetize authenticated traffic, unlock previously unaddressable inventory and deliver a top-notch digital experience to their community of readers.

A smiling, gray-haired woman with glasses sits comfortably on a couch, using a tablet.

Solving identity challenges with innovation

Epsilon’s PubLink helped TMB transform authenticated traffic into valuable, enhanced digital experiences, capturing demand and creating more meaningful audience connections.

Two smiling young women looking at their smartphones outdoors.

The COREid advantage

PubLink connects authenticated traffic to Epsilon’s COREid, which gives advertisers a secure, long-term way to recognize users based on behavior (not cookies).

A smiling man sits on the floor using a laptop.

PubLink success

PubLink more than doubled TMB’s revenue on non-ID publisher inventory, delivering a 125% lift.

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More inventory

By making previously unaddressable inventory fully addressable, TMB was able to capture new demand and see increases in performance.

“What was impressive was that we saw an immediate uptick in performance as soon as we launched—something that’s easier said than done compared to a lot of other IDs on the market. Once we went live, impressions and revenue nearly doubled, if not more.”

Stephen Irenski, Vice President of Operations and Programmatic Revenue, Trusted Media Brands

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Publishers

Epsilon Digital

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