Enhancing relevancy and revenue for Trusted Media Brands
125%
lift in revenue on non-ID publisher inventory
Faced with market challenges, Trusted Media Brands (TMB) partnered with Epsilon to better monetize authenticated traffic, unlock previously unaddressable inventory and deliver a top-notch digital experience to their community of readers.
Epsilon’s PubLink helped TMB transform authenticated traffic into valuable, enhanced digital experiences, capturing demand and creating more meaningful audience connections.
PubLink connects authenticated traffic to Epsilon’s COREid, which gives advertisers a secure, long-term way to recognize users based on behavior (not cookies).
PubLink more than doubled TMB’s revenue on non-ID publisher inventory, delivering a 125% lift.
By making previously unaddressable inventory fully addressable, TMB was able to capture new demand and see increases in performance.
“What was impressive was that we saw an immediate uptick in performance as soon as we launched—something that’s easier said than done compared to a lot of other IDs on the market. Once we went live, impressions and revenue nearly doubled, if not more.”Stephen Irenski, Vice President of Operations and Programmatic Revenue, Trusted Media Brands
