Improving customer satisfaction with a data-driven strategy
Banking on customer engagement
A North American bank wanted to improve customer satisfaction with their brand and increase long-term customer value by taking their customer engagement strategy to the next level.
On the money audiences
Epsilon designed and implemented a process to engage customers with relevant content and offers.
Customized, personalized experiences
To improve personalization and increase the relevancy of customer communications, they used a decisioning mechanism that tailored offers to unique individuals.
Data-driven decisions
Using data, Epsilon developed inputs for specific decisioning capabilities, including behavioral-based triggers, product and service propensity models and more. Then, we ensured the solution could continually evolve and adapt as priorities, offers and channel focus change.
Results with a human touch
The bank not only increased conversion lift across channels, they managed to engage millions of their customers with relevant, personalized content.
Deliver personalized marketing at scale across channels.
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