"Epsilon brings insights we’ve never had before. We didn’t even know what we were missing until we were introduced to the type of data Epsilon provides."
Lindsey Norment – Brand Director, Virginia Tourism Corporation
Spreading and measuring the love for Virginia
Accelerating recovery and growth
“Virgina is for Lovers” is a well-known in both Virginia and across the United States. But despite the Commonwealth’s strong brand recognition, Virginia Tourism Corporation (Virginia), the state tourism organization, needed to bring in more visitors and revenue to accelerate recovery from the pandemic.
