Spreading and measuring the love for Virginia
Accelerating recovery and growth
“Virgina is for Lovers” is a well-known in both Virginia and across the United States. But despite the Commonwealth’s strong brand recognition, Virginia Tourism Corporation (Virginia), the state tourism organization, needed to bring in more visitors and revenue to accelerate recovery from the pandemic.
Virginia partnered with Epsilon to help them achieve a higher level of useful customer insights, including their feeder markets and buying behavior, better visitor targeting, and more granular measurement and reporting.
Identifying the right people
Using Epsilon’s Core Transact data, Virginia was able to identify the best people to message in two categories: Virginia’s best high-yielding past visitors, and prospects who had not yet visited Virginia.
Reaching individuals with relevant messages
With Epsilon Digital, Virginia efficiently served relevant messages based on real-time comprehensive contextual and behavioural data, reaching each person at the right time and place.
Measuring the investment's full value and impact
Epsilon’s Net Economic Impact (NEI) solution provided a full understanding of how many visitors digital marketing influenced, the top feeder markets and how much they spend across key categories like restaurants, shops, gas stations and more.
"Epsilon brings insights we’ve never had before. We didn’t even know what we were missing until we were introduced to the type of data Epsilon provides."
Lindsey Norment – Brand Director, Virginia Tourism Corporation
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Destination: High ROAS