“[The lodging ROAS] is one of the best results we’ve ever had, and it’s phenomenal that we can see all of the other data."
Zeek Coleman, Interactive Marketing Manager, Visit Savannah
Destination: High ROAS
Putting out the welcome mat
Visit Savannah, a destination marketing organization, had their doors open, ready to welcome new tourists and boost their economic impact. To do so, they had to attract and acquire new visitors, then measure their spend in town.
