Connecting online and offline drives ROI for women's retailer
Women's Retailer
Cookie-based targeting falls flat
A leading women’s retailer wanted to acquire new customers and retain existing ones. But there was a problem: the retailer's cookie-based targeting and online-only measurement approach didn’t leverage the full potential of their digital media. Epsilon's identity solution found and messaged the right customers and prospects across channels, and our closed-loop measurement proved marketing performance for both online and offline conversions at the individual level.
Cultivating one-to-one relationships
Using the retailer’s first-party data, our industry-leading matching technology and online and offline transactional data, we built a single view of every customer across their devices. We matched 89% of their customers to our 200+ million profiles. The retailer then delivered messages to an online audience of more than 2 million real people.
Since our IDs are based on persistent profile attributes, not temporary cookie data, messages were personalized to each individual in the target audience.
Our client previously made decisions based on <1% of their total purchases by limiting measurement and reporting to online click-to-conversions. We showed more of their customers’ actual transactions, both online and offline.
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Reaching the right in-market shoppers