Boosting retention and in-store purchases
$9:1
incremental ROAS for retention43%
of annual purchases came from individuals we messaged250%
lower CPA than benchmark for acquisition
A leading women’s retailer wanted to acquire new customers and retain existing ones. But there was a problem: the retailer's cookie-based targeting and online-only measurement approach didn’t leverage the full potential of their digital media. Epsilon's identity solution found and messaged the right customers and prospects across channels, and our closed-loop measurement proved marketing performance for both online and offline conversions at the individual level.
Using the retailer’s first-party data, our industry-leading matching technology and online and offline transactional data, we built a single view of every customer across their devices. We matched 89% of their customers to our 200+ million profiles. The retailer then delivered messages to an online audience of more than 2 million real people.
Since our IDs are based on persistent profile attributes, not temporary cookie data, messages were personalized to each individual in the target audience.
Our client previously made decisions based on <1% of their total purchases by limiting measurement and reporting to online click-to-conversions. We showed more of their customers’ actual transactions, both online and offline.
