Optimizing traffic monetization
31%
increase in overall monetization via Epsilon44%
lift in Epsilon-purchased impressions in the first month running30%
month-over-month increase in Epsilon-purchased impressions since first month
In preparation for third-party cookie deprecation, Zoopla, a UK-based residential property publisher, sought to optimize monetization of their high volume of authenticated traffic.
Zoopla leaned into publisher identity solutions for authenticated traffic, including Epsilon’s PubLink. By integrating Epsilon’s PubLink and Prebid's SharedID, Zoopla improved audience identification and increased bid opportunities.
PubLinkactivated Zoopla’s first-party, authenticated data to improve audience identification and increase bid opportunities.
Zoopla also integrated SharedID—the industry's first universal ID, maintained by Prebid—to help monetize their unauthenticated traffic.
“Epsilon has been one of our most proactive SSPs in lifting the hood, not just on Epsilon’s side of the programmatic setup, but also on Zoopla’s. This is definitely a unique offering with Epsilon that we haven’t had offered from many other partners.”Elliott Sargent, Head of Direct & Programmatic Ad Sales at Zoopla
