Epsilon’s industry leading COREcr provides the flexibility needed to deliver personalization at scale
Even if you know exactly what to say to any person, if you only have one thing you can say, it doesn’t matter.
Engaging in relevant conversations at scale requires creating and delivering a nearly infinite number of creative executions. Epsilon’s COREcr develops thousands of individualized, tailored creative executions—down to the text, color, and composition—– and delivers them across paid, earned, and owned channels.
Marketers' ability to deliver personalized messaging is limited to a handful of creative executions. Versioning new creative takes time, energy and budget.
And for what concepts they can build, they struggle to dynamically deliver the right creative for every individual when they encounter consumers across their paid, owned, and earned channels.
Epsilon COREcr harnesses the power of predictive and generative AI to analyze consumer data—who they are, what they care about, and what they browse and buy—to develop individualized creative concepts with unique elements for each person, right down to the context, message and colors.
COREcr is also critical to engaging consumers through marketing and advertising campaigns. Epsilon's technology curates and dynamically generates the correct creative execution for any individual in any channel. And it makes those decisions for each person—with each message—every single time, in real time.
Each time a consumer is exposed to a creative execution, Epsilon measures the impact. That learning is fed back into the data set to inform future creative developed for that individual, allowing you to generate the best next creative to engage that consumer time and time again.
To ensure your intelligent creative is effective at scale, it needs to work in tandem with identity resolution and AI. When used together, your use cases greatly expand.
A deeper understanding of individuals allows for brand experiences that engage each customer with a single voice across paid, owned and earned channels in a variety of formats and on any device.
Data-fueled creative explores what’s on the horizon, improving and enhancing campaigns through automation, new and emerging channels and customized strategy.
Our best-in-class creative technology and strategic support enables ideation, automation and execution of data-fueled creative. Our technology combines real data and insights with innovative creative, to drive meaningful brand experiences for your consumers across channels. And with our strategic services, we bring 20 years of digital experience and experts across strategy, design, production, copywriting and creative tech to drive meaningful brand experiences for your consumers across channels.
Our proprietary tools eliminate manual work, achieve speed to market, and enable scalability.
Epsilon’s strong identity delivers messages across multiple channels & formats in a unified brand voice.
We continuously explore the art of possibility with data-fueled creativity to stay ahead of the industry.
Epsilon’s dynamic wireframes provide ultimate flexibility and scalability for your marketing strategy.
Creative versions that scale as little or as much as a brand needs
Tailored creative that serves both individuals and audiences
Unlimited versioning for maximum flexibility
A limited, static number of pre-rendered iterations
Content placeholders that have limited iterations based on large audiences
Inability to provide the scale needed for individual custom content
Creative versions that scale as little or as much as a brand needs
Tailored creative that serves both individuals and audiences
Unlimited versioning for maximum flexibility
A limited, static number of pre-rendered iterations
Content placeholders that have limited iterations based on large audiences
Inability to provide the scale needed for individual custom content
McDonald’s wanted to cultivate a new generation of brand fans. Tapping into culturally-relevant creative, they developed their “Famous Orders” campaign, a multi-channel, engaging and eye-catching program designed to make every customer feel unique.
