Epsilon’s industry-leading COREid provides the recognition needed to deliver personalization at scale.
If you don’t recognize the person you’re speaking to, it’s hard to engage in a relevant conversation.
Doing this at scale requires recognizing every individual in the moment, wherever they are—in your systems and across channels. Epsilon’s COREid connects fragmented data to real people, and real people to your messaging across paid, owned and earned channels.
Marketers' customer and prospect data is dispersed across teams and systems, leading to a fragmented and incomplete view of any individual.
And delivering relevant messages across paid, owned and earned channels is further complicated if they can't recognize a person when they encounter them.
Epsilon COREid unifies what you know about individual consumers from interactions in various channels across disparate systems. And when augmented with Epsilon's proprietary demographics, psychographics and buyergraphics—as well as data from other partners—you can create a single, robust and unified View of any individual.
COREid also plays a crucial role in engaging consumers through marketing and advertising campaigns. Armed with the ability to recognize consumers wherever they encounter them, you can engage each individual with a voice that is harmonized across their paid, owned and earned channels.
Accurate measurement requires mapping exposure and outcome data back to an actual person, not just a digital identifier. COREid is the industry's only 100% deterministic, person-level identifier mapped to a verified name and address. This allows you to truly understand the impact of your marketing and advertising.
Once you recognize an individual, you need to be able to decide in real time what to say to them and be able to say it. That’s where AI and intelligent creative come into play, which greatly expands your use cases.
Deliver campaigns with the right message and creative in the moments that matter to drive maximum performance.
Reach customers where they are by connecting individuals across paid, owned and earned channels.
Measure success and adjust campaign strategy with real-time, closed-loop reporting.
Epsilon’s industry-leading COREid powers our suite of solutions. With unrivaled accuracy at an individual level, the highest-quality omnichannel reach and seamless connectivity online and offline, our identity resolution capabilities open brands up to a unified, comprehensive view of their universe of potential buyers through identity resolution.
Each Epsilon COREid is one real person, anchored in name and address, giving you insights on 255M+ unique U.S. individuals.
COREid is a single source of identity for both offline and online touchpoints, and connects demographic, transactional and behavioral data—enhancing your insights, activation and measurement.
COREid is the only identity solution on the market that is based in a complete name and address—not a device, cookie or email.
Epsilon has a trusted, 50+ year legacy exceeding consumer, client and regulatory expectations for privacy and data stewardship.
Links disparate pieces of data to a single individual in a pseudonymized view, giving a more holistic profile of a consumer
Uses advanced tools like AI to identify and evaluate probabilistic matches based on data
Fills in data gaps to reduce inaccuracies and redundancies
More effective scalability based on dynamic data that stays fresh and up-to-date
Uses weak identifiers, like email or digital IDs (commonly third-party cookies), to link consumer behaviors and actions
Requires “exact” identifier matching to link profiles
Prone to duplicative, incomplete and inaccurate data sets
Less scalable and usually a static data set
Links disparate pieces of data to a single individual in a pseudonymized view, giving a more holistic profile of a consumer
Uses advanced tools like AI to identify and evaluate probabilistic matches based on data
Fills in data gaps to reduce inaccuracies and redundancies
More effective scalability based on dynamic data that stays fresh and up-to-date
Uses weak identifiers, like email or digital IDs (commonly third-party cookies), to link consumer behaviors and actions
Requires “exact” identifier matching to link profiles
Prone to duplicative, incomplete and inaccurate data sets
Less scalable and usually a static data set
Creating emotional connections with customers is especially important in the beauty industry. Working with Epsilon, Ulta Beauty used identity resolution to get a comprehensive view of their customer and tap into rich insights for more personalized connections with consumers—and help the brands it serves to do the same.
All of Epsilon’s solutions are powered by identity. Discover how our solutions can help you meet your goals.
