If you're feeling the pressure to accelerate growth and drive results, you're not alone. Ecommerce can be a challenging landscape to navigate, especially for teams with limited time, resources and tools.
As consumer expectations evolve, so does the pressure to increase revenue and consistently offer a first-class shopping experience. While these challenges are real, they don’t have to be roadblocks; instead, they can be opportunities to sharpen strategy and strengthen customer relationships.
In fact, a solid strategy aligned with the right technology solution, can be a powerful way to build personalized onsite experiences that capture leads and increase conversions.
Let’s dive into 7 proven strategies that’ll help you grow your ecommerce business:
First impressions count. According to research, half of internet users say that they use website design as a factor to formulate their opinion on a business. In other words, an optimized onsite experience is one of the most powerful ways to increase engagement and build trust.
A solution with a strong foundation of data and identity adds relevant products to onsite experiences, adjusting homepage content and customizing page overlays to match corresponding behavioral segments, ensuring content resonates based on broader customer patterns.
Well-designed websites with intuitive navigation create seamless shopping experiences—from the first touchpoint through to checkout—turning casual browsers into loyal customers.
Technology that can instantly personalize onsite experience, will help you:
An optimized website experience enables people to easily explore your products and services, leading to better business outcomes.
Most people have an innate desire to belong. They instinctively look to what others are doing to validate their decisions.
92% of customers trust non-paid advice over paid ads, according to Nielsen. That tells us something important: Showing shoppers that your products are in high demand and loved by your current ecommerce customers—using social proof and testimonials—can play a significant role in building advocacy for your brand and increasing conversions.
Sharing customer feedback and experiences on product pages, for example, reinforces the value of your products and services. Investing in technology with social proofing capabilities can increase conversions on your site by:
Once trust has been established with social proof messages, it can help guide visitors throughout their entire on-site experience, especially at the decision-making stage.
Cart abandonment rates have been climbing steadily, hitting 80% globally in the fourth quarter of 2024, according to Statista. Essentially, cart abandonment is a consistent and complex problem for ecommerce marketers—and creating onsite personalization experiences is a critical component to reducing it.
Saving abandoned carts requires a solid first-party data strategy. A first-party data strategy can fuel better personalization across the customer journey. By surfacing relevant products to reminding visitors of abandoned carts, the right technology solution can help you activate your first-party data and drive more meaningful engagement.
It also provides analytics that can help you understand which customers abandon their carts. The right data and technology can provide insights that will help reduce drop-offs and improve retention by:
A/B testing can be critical to improving onsite optimization, especially when it comes to enhancing customer experiences, increasing conversions and shortening the path to purchase.
Despite its game-changing value, 23% of companies still aren’t using A/B testing to compare how website changes impact conversion rates. What’s more, 41% of email marketers aren’t using A/B testing to measure the performance of their email content.
If you’re in either of these boats, a robust technology can help you truly understand your customers preferences and needs by providing multivariant and control group testing. Having a data-driven approach at the heart of your ecommerce strategy, provides a holistic view of your shoppers and leads to better business outcomes.
Once you understand their shopping behavior, you can start segmenting your site visitors to drive results more effectively.
Customer segmentation provides relevant onsite experiences that are engaging and increase the likelihood of conversion. In fact, according to eMarketer, 77% of marketing ROI comes from segmented, targeted and triggered campaigns.
Segmenting based on factors like customer behavior, their demographics, psychographics and geographic information provides a holistic view of shopper preferences and needs, allowing you to tailor messages in real time.
Once your shoppers are segmented, you can meet them exactly where they are in their journey.
Email is a staple of any successful marketing strategy. It’s an excellent channel for attracting and nurturing customers because it reinforces marketing messages that are delivered through other channels, and creates a more consistent and effective customer experienced.
According to our research, 74% of consumer respondents said they typically like to see updates, product offers or new brand messages via email. Essentially, email marketing is an important extension of the consumer-brand relationship and goes hand-in-hand with onsite experiences.
Intent Messaging, part of , allows you to engage shoppers when they abandon a site at any point in their purchase journey. By optimizing your email campaigns, this powerful capability lets you to focus on planning 1:1 communication with a strategic approach that’s in line with your business needs.
provides seamless integration that manages the entire email marketing process from start to finish. It uses a layered lead generation strategy to acquire leads throughout the entire customer journey. It’s seamless, highly targeted, and drives results.
SMS marketing is on the rise. In our research, 65% of consumer respondents said that they check their text/SMS messages four or more times per day.
For brands, this creates a key opportunity to stand out. Integrating SMS into your marketing strategy can help you deliver messages that are personalized, relevant and perfectly time.
When combined with email and onsite personalization, SMS marketing adds another high-impact, real-time channel to keep users engaged—creating a cohesive, omnichannel experience that drives results and strengthens customer relationships.
Investing in the right solution will enable you to build a strong base of SMS leads, ensuring that you can:
Next-generation messaging technology, with advanced SMS/MMS, mobile and email capabilities as core components, seamlessly extend onsite interactions into real-time experiences that resonate. A strong tech stack integrates SMS messaging directly—ensuring consistency across channels and enabling scalable, personalized brand-consumer communications that feel seamless.
To execute a winning personalization strategy, start by prioritizing what’s important to your ecommerce business goals, then assess your internal capabilities. From there, identify a solution, and make the case for a dedicated budget. Finally, test new approaches, measure your results and adjust accordingly.
Epsilon Accelerate, our all-in-one site personalization solution for brands, makes implementing these techniques easy. You’ll be able to instantly create tailored experiences that boost customer engagement and drive revenue growth. Partnering with Epsilon can help you keep shoppers coming back by leveraging technology that’s built to align with your resources and understand your customers better.
