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Travel is all about delivering the best experience for each guest. And travel marketing is no different—at least it’s trying to get there.
The guest experience—throughout the traveler’s buying journey—was top of mind at Digital Travel Summit 2019. Numerous sessions and panels discussed the need for better data to drive marketing and advertising and how to use personalization to make marketing smarter. These are common marketing themes in any industry, but this year, travel marketers had an increased emphasis as they look for ways to unlock the power of data and personalization in their own marketing tactics.
Here, we recap the most prominent insights from the event and note who actually stole the show.
We all know data is central to everything we do in marketing. But speakers this year stressed the need to make the right decisions based on the information at hand—and not try to use data to confirm our own preconceived notions.
Personalization as a topic isn’t new, but it was a central component of almost every conversation and presentation at the event. There is still a lot of room for travel brands to grow in this area, and there were some interesting insights that highlighted this personalization gap.
There is a lot happening at these larger trade shows, but there are always a few presentations that keep everyone talking far beyond their session time. There were two at this year’s event that were consistently brought up in conversation long after the presentations.
Travel brands are uniquely positioned to serve a wide array of travelers. But to do that—and do it well—it requires best-in-class marketing, powered by personalization and data. Does your airline, hotel, cruise line, car rental—you name it—have what it takes attract new and retain current customers?
Learn how to connect with travelers at every stage of their journey.