Experts in the latest issue of CORE share how last year’s disruption got them to rethink marketing.
We connected with many marketing leaders for the latest issue of CORE magazine, and six of them shared their biggest learning from the pandemic.
"We had two goals: keeping our people safe and feeding America. If you were doing anything other than this, you shouldn’t be doing it. This laser focus really helped set the direction for how we were going to navigate the waters of this pandemic."
"Throw away your playbook. Understand changing customer needs and be able to adjust your marketing—and sometimes even your business model."
Global chief content officer, Spark Foundry,
and chief content officer, Publicis Groupe U.S.
"Don’t let fear overcome you. Define—and follow— your brand purpose. More often than not, you’ll be rewarded in the long term."
"Learn something from everything you do. If it’s a failure or if it’s a win, we learn something."
"We’re leaning into tactics that have a very close attribution loop and where we can definitively prove a return on the investment. It actually put us in a position where we have much more confidence in what we’re getting for every dollar we’re spending."
"Trust the data."
For more content like this, download the full second issue of CORE here.
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