Ever gone to a website looking for something simple, only to click around and find options that aren’t quite what you want—wrong color, wrong size or just slightly off? Before you know it, you leave without completing your purchase.
This common problem is where ecommerce marketers struggle: They have insights but can’t turn their website traffic into meaningful onsite journeys that engage. That’s the drawback of static experiences that don’t adapt to the customer in real-time.
According to Epsilon research, 65% of consumers said most companies do not do a good job using their personal information to create a personalized experience. The ability to understand what your customer’s do on your website—and respond with personalized offers—can make the difference between conversions and cart abandons.
With the right website personalization platform, delivering what visitors want isn’t just possible—it’s a reality that every high-traffic website can leverage.
When people come to your website, it’s because they’re interested in your brand. They sign up for a newsletter, purchase a product or complete their user profile—all with the expectation of being recognized when they return.
Essentially, consumers want to connect through seamless experiences—easily shifting from a general experience to one tailored to their needs, interests and preferences. According to our loyalty research:
The 50% of consumer respondents willing to share information despite their indifference towards a brand, highlights a powerful truth—personalization earns trust, and trust earns data. Both are mutually reinforcing.
Consumers expect personalized experiences. They share their information in exchange for more relevant and rewarding experiences that make them feel understood and acknowledge their patronage with value.
The belief that a brand will use personal information to offer products of interest, provide valuable offers and make experiences better—not just sell—is what gets people to invest more fully in your brand. Understanding what someone does when they visit your website is just as important as knowing who they are.
Simply put, website personalization paves a clear path towards increasing conversions and building long-lasting loyalty through ongoing interactions based on trust.
Effective website experiences start with understanding.
Behavioral data on your website—like when someone searches for gym shoes and filters by price or returns to a category page—is rich with insight that signals intent. Clicks, exit-behavior and scrolling patterns provide hints about what customers want—and it’s up to you to understand these signals and respond with personalized experiences that resonate.
When behavioral data is paired with the right personalization platform, it allows you to seamlessly turn insights into experiences—making personalization scalable, measurable and effortless through:
Brands with a solid data strategy can spot valuable opportunities in real-time—transforming their first-party data into customized interactions that feel meaningful and authentic.
Customers are hyper-connected—and hyper-aware. According to our research, 91% of survey respondents stated seeing at least one irrelevant ad every single day.
Customers notice when product highlights, offers and messages match their preferences, and when they do not. Website experiences that fail to resonate with visitors cause friction in the customer journey, but they also create a disconnect—resulting in disengagement, churn and lost credibility.
Creating better customer experiences starts with knowing the people behind the clicks and the scrolls. Partnering with the right technology provider, like Epsilon Accelerate, enriches your data to reveal more about your website visitors—why they're there, what they value and when they're ready to engage.
With the right platform, you can seamlessly design experiences that indicate you understand your customers by intuitively delivering what they need. Advanced tools make tailoring onsite experiences effortless—empowering you to create a path to purchase filled with relevant content that meaningfully engages—and drives measurable growth.
When shoppers land on your product page or browse your homepage, they’re saying to your brand, “I want something you have to offer.” That’s the moment a meaningful exchange can happen.
Bridging the gap between intent and engagement takes building momentum by responding to your customers in real time, before their attention slips away. With the right tools, the smallest action a visitor takes on your site can start a journey of engagement that leads to real conversions and loyalty built over time.
The right platform is built on a solid data foundation, ensuring your consumer data is cleansed and enhanced, empowering your brand with actionable insights. This is where your first-party data works for you—and with the right data strategy, intent can turn to action, fueling automated flows, like:
When you create moments through personalization, you deliver the right message at the right time, closing the space between interest and action—ensuring every click is engaging and fuels the next best action for your customers.
Ultimately, visitor behavior is a goldmine for brands—providing actionable insights that boost engagement, increase retention and cultivate long-lasting loyalty.
When your site responds in real time, it does more than surface products and display information—it drives action—resulting in better outcomes.
However, seamless customer experiences aren’t just about conversions—they’re a powerful way to build relationships with your customers. Building a solid first-party data foundation, through curated experiences is only the beginning.
The real power in personalizing the path to purchase—from one click to the next—lies in data activation. For example, a beauty brand might use browsing history to surface trending products on the next visit; a coffee brand could activate past search data to personalize an offer, or a clothing brand might trigger email campaigns tailored to those who’ve shown interest in certain products.
With the right data and technology, these actions happen seamlessly, elevating the customer journey through advanced, data-driven insights. The right website personalization technology can turn behavior into smarter recommendations that guide customers towards their next best action.
Harnessing data activation allows you to turn passive website traffic into meaningful experiences that build trust, loyalty, and revenue.
Research shows that nearly 40% of consumers have abandoned over $100 per cart due to poor website experiences. Each cart a website visitor leaves behind represents lost revenue, and brands have the potential to reclaim billions by streamlining and personalizing the checkout process.
Personalization reduces website friction, increases onsite engagement and boosts customer retention. A powerful onsite personalization platform is the key to turning your high-traffic website into fuel for growth.
Brands that respond to cart abandonment with personalized messages—emails that remind visitors what’s in their cart or complementary product alerts—can turn untapped potential into relevant experiences that convert.
When marketers leverage their first-party data in real time, through personalization and data activation—they can intentionally build strategies that drive revenue.
With a solid data strategy, personalization becomes more than a brand tactic—it lays the foundation for increased trust, loyalty and retention. However, choosing the right technology is key.
Epsilon Accelerate enhances your data, making activation automatic—mapping journeys, creating relevant messages and testing and optimizing for better outcomes. Partnering with Epsilon can help you unlock the true power of your data—personalizing customer journeys at scale for one unified view, one shared vision and one consistent voice across your website.
When you're known for designing relevant journeys that provide value, it encourages visitors to return—not just to buy, but because they believe in your brand. That’s the true power of creating personalized website experiences.
