Think you're personalizing your ads? Think again. True ad personalization goes beyond targeting the right audience—it's about creating unique experiences that resonate for each individual customer.
Data is the backbone of personalization. If you don’t have meaningful insights about a customer’s unique needs, preferences and past behavior, it’s almost impossible to tailor each element of an ad to that person. Plain and simple.
Strong identity resolution makes it possible to deliver that message across multiple channels and formats to the correct individual. Without identity resolution, you risk missing your customers completely.
Marketers need to remember that data and identity is essential for a worthwhile dynamic creative optimization (DCO) solution.
DCO uses real-time data to tailor content within an ad to the individual. When coupled with rich customer insights and the ability to find and reach unique people across channels, marketers can:
In the short video, Stacy Ward, SVP of client creative at Epsilon, shares how data, identity resolution and AI-powered dynamic creative optimization (DCO) can transform your marketing from generic messaging to truly personalized experiences that drive real engagement.
Ready to move beyond buzzwords and create authentic, meaningful customer interactions? Watch the full video to learn more.
