The Real Deal on personalizing creative at scale

Think you're personalizing your ads? Think again. True ad personalization goes beyond targeting the right audience—it's about creating unique experiences that resonate for each individual customer.

In the short video, Stacy Ward, SVP of client creative at Epsilon, shares how data, identity resolution and AI-powered dynamic creative optimization (DCO) can transform your marketing from generic messaging to truly personalized experiences that drive real engagement.

Ready to move beyond buzzwords and create authentic, meaningful customer interactions?