2026 marketing outlook: What matters for e-commerce brands

How brands must rethink growth in 2026

As inflation, tariffs, and rising advertising costs tighten margins, e-commerce brands are feeling the strain. With customer acquisition growing more costly and consumers increasingly value-driven, maximizing the value of each visitor scrolling your website is vital for survival and growth.

What you'll learn

In this on-demand session, Epsilon experts Shannon Aronson, senior vice president of digital solutions consulting, and David Salvay, account director, share practical strategies for using first-party data, personalized website experiences, and customer reviews to drive higher conversions and long-term loyalty.

Key takeaways

• Why tailored on-site experiences are the smartest way to convert and keep customers during economic uncertainty.
• How to use first-party data to read intent and price sensitivity, segment bargain seekers from value-driven loyalists, and move them to checkout.
• How to use high-value customer reviews to persuade hesitant visitors, while reserving offers and reassurance for at-risk carts.