There’s too much at stake for brands to guess on identity.
A recent Forrester Consulting thought leadership paper commissioned by Epsilon-Conversant surveyed more than 200 brand marketers on their identity resolution strategies. The research shows that only half of brands at best are capable of fundamental identity resolution, like finding customers across devices, controlling messaging frequency and sequencing and building a unified customer profile.
In this webinar, hear from guest speaker Joe Stanhope, VP and principal analyst at Forrester, and Joel Pulliam, SVP of product management for Epsilon-Conversant, to learn what you can be doing to get more from identity resolution, including:
- Why identity is critical solving marketing waste and accountability problems for brands
- Why brands face challenges in identity resolution and what can be done
- The 5 keys brands need to build a better identity resolution program and do more for their marketing