AdExchanger Innovation Labs 2021: The Quest for Identity

As brands elevate their first-party data strategies, getting to a single customer view is paramount.

Are you curious about how executives across industries are enriching first-party data and augmenting individual profiles to get to better business outcomes? Or preparing for third-party cookie deprecation and IDFA, especially if they’re behind? 

This roundtable will offer an up-to-the-minute assessment of the dramatic disruption to how audiences are identified and measured in a privacy-first world. Learnings include: 

  • Why first-party data is essential for marketers to have, but simply having it is not enough.
  • The importance of marketers being proactive to the changing landscape instead of reactive.
  • How as the role of omnichannel marketing expands, identity is only going to become more critical.

Jon Beebe, SVP of Product Strategy & Insights at Epsilon, leads the roundtable discussion with leaders from AB InBev, Conagra Brands and Lowe’s.

After you're done watching, check out our special edition of CORE Content, The Quest for Identity, to get an in-depth look at the topics discussed in this panel.