Solving the retail media challenge of scale and attribution

Today’s shoppers move fluidly between digital and physical channels—browsing online, buying in-store and engaging across countless touch points. For retailers, keeping up requires more than broad reach. It demands a connected retail media strategy built on identity, enabling accurate measurement and more meaningful engagement.

In this exclusive RETHINK Retail webinar, Austin Leonard, SVP of Business Development at Epsilon, sits down with Margit Kittridge, Retail Media Technology Lead at Ahold Delhaize USA, to share how person-level identity helped one of the world’s largest food retailers tackle fragmentation and attribution challenges.

In this candid fireside chat, they reveal how identity-based targeting and unified attribution are reshaping campaign activation, performance tracking and the value delivered to both brands and shoppers.