Boost AI performance with smarter data strategies

AI is transforming marketing, but only when it’s powered by the right data.

Without clean, current and well-organized inputs, even the most advanced models can misfire, leading to missed opportunities and wasted spend. Quality data fuels smarter segmentation, personalization and optimization at scale. But where do you start, and how do you ensure your foundation is strong enough to support meaningful AI outcomes?

In this webinar recording, IDC guest speaker and research director Lynne Schneider joined Epsilon's Senior Vice President of Product Management, Gillian McPherson, for a practical conversation on building a data strategy that unlocks AI’s full potential.

What you’ll learn

• Why clean, high-quality data drives stronger AI
• How to close data gaps with identity resolution and third-party sources
• What questions to ask partners to strengthen your data foundation