Webinar

Boost AI performance with smarter data strategies

a group of people are standing in an office looking at a tablet .

AI is transforming marketing, but only when it’s powered by the right data.

Without clean, current and well-organized inputs, even the most advanced models can misfire, leading to missed opportunities and wasted spend. Quality data fuels smarter segmentation, personalization and optimization at scale. But where do you start, and how do you ensure your foundation is strong enough to support meaningful AI outcomes?

In this webinar recording, IDC guest speaker and research director Lynne Schneider joined Epsilon's Senior Vice President of Product Management, Gillian McPherson, for a practical conversation on building a data strategy that unlocks AI’s full potential.

What you’ll learn

Why clean, high-quality data drives stronger AI
How to close data gaps with identity resolution and third-party sources
What questions to ask partners to strengthen your data foundation

Topics:Identity Data Personalization Restaurants Retail CPG Healthcare Financial Services

Get insights straight to your inbox.

Sign up for the Epsilon Insider newsletter and receive the latest marketing trends and insights from the industry's top experts.

First Name

Last Name

Country

Title

Company

By submitting this form, I consent to receive marketing communications from Epsilon and its affiliates. I can unsubscribe or update my preferences at any time. Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.