Epsilon Logo
  • Platform

    • PeopleCloud

    Capabilities

    • Identity resolution
    • Artificial intelligence
    • Intelligent creative
    • Connected marketing

    Products

    • Digital media
    • Data clean room
    • Customer data platform
    • Loyalty platform
    • Consumer marketing data
    • Strategic services
    • Retail media
    • Website personalization
    • All products >
  • By use case

    • Unify & cleanse your first-party data
    • Identify high value customers
    • Connect messages across paid & owned
    • Increase customer loyalty & retention
    • Personalize media across channels
    • Acquire new customers
    • All use cases >

    By channel

    • Display
    • Connected TV
    • Email
    • Audio
    • Online video

    By function

    • Partners
    • Publishers
    • All resources
    • Research & insights
    • Case studies
    • Blog
    • News
    • About us
    • Culture
    • Pressroom
  • Careers
  • AdChoices
  • Platform

    • PeopleCloud
  • Products

    • Digital media
    • Data clean room
    • Customer data platform
    • Loyalty platform
    • Consumer marketing data
    • Strategic services
    • Retail media
    • Website personalization
    • Automotive marketing
    • All products
  • Capabilities

    • Identity resolution
    • Artificial intelligence
    • Intelligent creative
    • Connected marketing
  • Industries

    • Consumer packaged goods
    • Financial services
    • Health
    • Restaurants
    • Retail
    • Travel
    • Tourism
    • Nonprofits
    • Telecom, media & entertainment
    • All industries
  • Functions

    • Partners
    • Publishers
  • Channels

    • Display
    • Connected TV
    • Email
    • Audio
    • Online video
  • Resources

    • All resources
    • Research & insights
    • Case studies
    • Blog
    • News
  • Use cases

    • Unify & cleanse your first-party data
    • Connect messages across paid & owned
    • Identify high value customers
    • Acquire new customers
    • Increase customer loyalty & retention
    • Personalize media across channels
    • All use cases
  • About

    • About us
    • Culture
    • Pressroom
    • Locations
    • Careers
    • Awards & recognition
  • Retail Media

    • Acceptable Use Policy
    • Advertiser Agreement
    • Network Agreement
    • Support Center
    • Developer Documentation
    • Software Releases
  • Learn

    • Customer loyalty strategy
    • Connected TV
    • Programmatic advertising
    • Data clean room
Consumer Info 
Privacy Policy 
Terms & Conditions 
AdChoices 
Your Privacy Choices 
Privacy Settings 
©2026 Epsilon Data Management, LLC. All rights reserved. All names and logos are trademarks or registered trademarks of their respective owners.
  1. Homepage
  2. Resources
  3. Research & insights
  4. Attribution: How to get it right
Video

Attribution: How to get it right

Watch as Dave Scrim from Epsilon-Conversant talks attribution at The CMO Club: how it works, how to get it right and who is ultimately responsible for aggregating the data and pulling the pieces together.

Topics:Digital Media

Get insights straight to your inbox.

Sign up for the Epsilon Insider newsletter and receive the latest marketing trends and insights from the industry's top experts.

Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.

Insights

Related Posts

A smiling paint store employee in an apron assists a customer with selecting paint colors from swatches.
Blog
The programmatic tech stack: DSP, SSP, ad exchange and RTB explained
Learn more
Young man looking thoughtfully at computer screens displaying code.
Blog
Programmatic display advertising: The complete guide (with examples)
Learn more
A person lying down, using a smartphone with an app visible.
Blog
Programmatic advertising strategy and campaign management: A practical guide
Learn more
Explore more insights