In a recent report for Insider Intelligence, Epsilon's Senior Vice President of Client Partnerships Jim Stapleton was interviewed as part of the research on the importance of personalization strategies amid looming economic uncertainty.
With budgets tightening, Stapleton lends his expert insight to explore how pursuing personalization strategies directly ties into the bottom line as it brings critical advantages to competitive differentiation in the long run. While creating personalized journeys is no small feat, personalized customer experiences were found to be vital in several aspects of successful customer interactions. Among other subjects, the research also delves into how to become a leading voice in digital transformation and the shifting priorities and roles for banking CMOs.
Looking to learn more? Read the full report "Bank CMOs and Personalization" on Insider Intelligence.