How can banks can mitigate the risks, and burdens, of sharing PII data with marketing or advertising partners?
In this talk hosted by Today's Banker Digest's Larry Grant, Jim Stapleton, Senior Vice President of Client Partner at Epsilon, discusses:
- The current focus of advertising in the banking industry
- Data security challenges for bankers (as they use more vendor resources for marketing and advertising)
- Steps bankers can take to address concerns with sharing PII with their marketing and advertising partners
