Business (Un)Usual: How CPG brands are responding to COVID-19

Even though states are beginning to roll back COVID-19 restrictions, consumer buying behavior isn't going to return to what it was for quite some time. 

Long after consumers are given the green light to buy in-store, our data shows that they are going to continue cooking at home from scratch, ordering CPG goods online as much as possible, and harboring concerns about product availability. 

Watch the video to hear from our CPG experts on how brands are adjusting their focus to e-commerce and adapting their communications to best connect with customers during this unprecedented time.