Business (Un)Usual: Leveraging consumer sentiment to drive results

With constantly fluctuating levels of COVID-19, consumer sentiment is equally unpredictable. Marketers have faced a summer in which historical data has needed to be paired with real-time customer behavior data more than ever before. 

Watch the video for a sneak peek of insights from our just-published Consumer Sentiment report, and see examples of how brands can enhance their communications using consumer sentiment insights as we navigate this constantly changing environment.

Get the report: Consumer sentiment during COVID-19