Relationship-building is more digital than ever before—and email remains a core strategy. Forrester data from 2023 shows that email is the number-one way people find out about brands, sales and promotions. As competition for the inbox continues to mount, it’s more important than ever to select a cross-channel engagement solution that leverages technology and expertise to drive measurable value for both your brand and your consumers.
This guide is designed to help you navigate the process and find a cross-channel engagement solution that:
- Makes it easy for marketers to drive meaningful results, understand their customers and meet their expectations, build messages and orchestrate journeys
- Respects and protects the privacy and preferences of consumers
- Streamlines the setup and execution of your communications in owned channels
- Sets your brand apart from competitors
