Loyalty marketing in the data-driven era: What you need to know for 2020

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With today’s customers jumping from brand to brand, marketers need their loyalty programs to inspire deeper emotional connections.

In our special collaborative report with Chief Marketer, you’ll learn about the crucial role data-driven marketing strategies play in motivating customers toward lifetime brand loyalty, including:

  • the difference between big "L" loyalty and little "L" loyalty and why smart marketers need a healthy mix of both
  • how machine learning is helping increase loyalty program engagement
  • ways to inspire deeper emotional connections, including ideas for using emerging data points as emotion indicators
  • the five habits of highly successful loyalty marketers