AI tactics for targeting customers in-market

For marketers, reaching customers is key. Whether it’s engaging with current ones or finding new ones, brands need to build meaningful conversations with the right people wherever they are, including across multiple channels.

So what’s holding them back? It may be their tech stack. In this webinar, guest speaker Steph Liu, senior analyst at Forrester and Joran Lawrence, SVP of Product Management at Epsilon, discuss why marketers looking to break down silos and reach in-market and prospective customers at scale should consider adopting a data clean room powered by identity resolution and AI.

Key Takeaways:

• With audiences more fragmented than ever and budgets under strain, brands risk losing big if they can't connect meaningfully with the right people.
• When brands use the right martech tools-powered by a foundational harmonized clean data set that uses AI-they can effectively identify in-market and prospective customers and make a huge impact on their marketing success.
• As AI continues to advance, data clean rooms are poised to integrate this technology to help brands better understand their customers and reach them in more meaningful, impactful ways.