Today's consumers are actively involved in their treatment plans.
They research online, make suggestions to their providers about medications and expect to be an informed partner throughout the process.
We survey consumers to learn more about their health management, and we turned those findings into actionable advice for healthcare marketers.
Download the findings to learn:
- how consumers expect to partner with their doctor
- how this partnership changes for patients with chronic conditions
- how likely patients are to accept information from drug manufacturers
- what age group is most likely to self-medicate
- and more!