Third-party identifiers are going away. What's the impact on CPG marketers?

See the infographic

In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome, and in June, Apple made a similar announcement about their device identifier for advertisers (IDFA). As more third-party identifiers (3PIDs) go away, it’s important to ask: How do CPG brand marketers feel about these changes and what are they doing to prepare?

We conducted a survey to find out. Click through to this infographic to learn:

  • Why 3PID deprecation matters for CPG brands
  • How CPG marketers are preparing
  • Recommendations for CPG marketers to future-proof their marketing