Advancements in predictive and generative AI over the last few years have cemented AI as the next big thing—a shiny toy that promises to revolutionize the industry. But getting "good" AI—i.e., successfully messaging and reaching people on the open web—really depends on a few things: Having quality data, well-crafted algorithms and integrating AI into your marketing in a way that doesn't overpower it.
In this webinar recording, experts from Epsilon and guest speaker Forrester explore how successfully use AI to better understand your customers and create higher performing campaigns. Watch to learn:
- What you stand to gain from implementing AI into marketing campaigns
- How data and identity play an integral role in "good" AI
- The importance of choosing partners that have a solid, proven track record in AI capabilities
Speakers include:
