As the world becomes more connected, are you reaching the right customers?
There’s no doubt that marketing isn’t what it used to be—especially for retail marketers trying to reach people online. The COVID-19 pandemic has propelled e-commerce five years into the future, with no signs of slowing. And consumer-centric privacy measures such as the deprecation of third-party cookies and IDFA will make it harder for marketers to know they’re reaching the right people.
Consumers are moving toward multichannel brand experiences, engaging across TV, mobile, web and more. Retailers are starting to feel overwhelmed by the myriad of channels, devices and accounts customers flit between. That’s why it’s never been a more important time to return to retail’s roots: identity.
Marketers need to know how to speak to the individual customer experience and reach every person when and where they’re most receptive to buy. This means getting a firm grip on capturing, storing, labeling and using data to benefit both the brand and the customer.
In this guide you’ll learn:
- How to make your data actionable so you can understand your customers better than you do today.
- How to orchestrate and optimize unique experiences when and where your customers are most receptive, both online and offline.
- Questions to ask your current partners and actionable next steps.