Between massive economic and societal disruption, third-party cookie deprecation, disparate marketing channels and fragmented identity, our jobs as marketers have become even more complicated. But there's a path forward.
Moderated by Forrester's Shar VanBoskirk, this panel features Stephanie Meltzer-Paul, SVP of Digital Experience at Inspire Brands, Marc Sheinkin, Senior Director of Member & Guest Communications at Marriott International, and Will Stacy IV, EVP and Chief Marketing & Digital Officer at GM Financial.
Key takeaways include:
- Why connected identity is the foundation of personalization
- True personalization is difficult to achieve, but drives more meaningful connections with better ROMI
- Importance of creating a consistent, individualized experience across digital channels (paid & owned)