How each generation prefers to be rewarded

Different generations expect different things—building smarter loyalty depends on knowing them.

Loyalty is deeply personal and widely varied from one generation to the next. What people of one generation value—whether it’s a brand’s ethics or their customer service— another age group might not, prioritizing price or functionality above all else.

This infographic highlights key points from an Epsilon Pulse cross-generational consumer research report and shares how different generations engage with loyalty programs, including:

• Varying shopping styles and tech habits by generation
• What drives brand love—and what doesn't
• How brand loyalty is different for Gen Z, Millenials, Gen X and Boomers