Decoding popular loyalty metrics

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In a world of KPIs, ROAS and CTRs, understanding your marketing’s real impact may have you saying, “IDK.”

Measurement is the bread and butter of any good loyalty program—but no single metric is going to give you a full picture of your performance. Each metric is a piece of a giant puzzle: The “right” metric may not fit if you place it incorrectly, and the “wrong” metric may fit just fine, but end up creating a distorted picture. You need to choose metrics that fit together in the right ways.

Your loyalty program is only as good as your metrics. Using metrics incorrectly can inflate (or deflate) your true loyalty efforts, which means you’re wasting time and money.

This guide will help you understand:

  • Which popular loyalty metrics actually bolster your marketing efforts (and which don't)
  • How to use metrics to really understand your program health 
  • How a good partner will help prove your loyalty program impact